Ray

Skincare Collection

Ray collaborated with Polyflow to create a complete series of 3D packshots for their skincare collection, with a primary focus on creating a calm, consistent and refined visual identity across their website.

As a skincare brand built around scientifically backed formulas and carefully selected active ingredients, Ray wanted their visuals to reflect the same sense of purity and simplicity. Each product was therefore presented against a clean white background, allowing the packaging and its details to take centre stage.

We visualized the complete product range, creating a uniform set of packshots that brings consistency across the different product types and formats. Particular attention was given to accurately recreating the liquids inside the packaging, ensuring that the renders matched the real products.

The resulting visuals provide Ray with a cohesive product library that creates a clean and tranquil online experience, while also offering flexible assets for use across brochures, folders, social media and other marketing applications.